Talking to Nokia Conversations at CES expo in Las Vegas, Juha Alakarhu, head of imaging technologies at Nokia said, that they working on something ‘Very Cool’ for PureView.

According to Juha, imaging innovation is like problem solving, they have solved the problem of zooming in 808 and the problem of low light in Lumia 920. And now they are hunting the imaging area to make the next PureView much better with more details…!

Bits from Nokia Conversations Blog:

“So what is PureView, and where is it heading in the New Year? “Well, I think it’s important to underscore that PureView doesn’t mean any specific technology,” says Juha. “It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation.”

It’s basically about problem solving, Juha explains. “Nokia 808 PureView solved the problem of zooming and sharpness, and for Nokia Lumia 920, it was low light.

Looking ahead, Juha says there are plenty of challenges to overcome. “Imaging is extremely subjective, and you can always make something better.” Pressed for more details, he just smiles at us but does throw us a little bone: “We’re really driving innovation in key areas to deepen and enrich the imaging experience. I can’t tell you about the specific things we’re working on. Safe to say it’s very cool.” Oh, well. At least we tried.“

Read More Here: http://conversations.nokia.com

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